Homework #7

I think it is a smart idea to redesign a logo by using less ink. Not only is it smart, it is very cost efficient for printing ink. For example, Starbucks has there logo on every single cup. They are using so much ink for just a little 12 oz cup. When they used the redesigned logo it only used 38% less ink which overall saved about 4,000 gallons of ink a year. Printing ink is also not the cheapest thing so that alone will help save not only the environment but also our wallets.